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TikTok, one of the largest social media platform in the US along with Meta’s Facebook and Instagram, has faced ongoing uncertainty regarding its existence in the US due to national security concerns under Chinese ownership. This week, President Trump intervened in the Supreme Court’s decision to block TikTok in the US.
Investment Director, Elisa Di Marco chats with Investment Analyst, Claire Britton reflecting on the implications of this intervention, the potential sale of TikTok, and its impact on the social media landscape, particularly for Meta. They discuss how Meta stands to benefit from the increased likelihood of a sale and the potential shifts potential shifts in user engagement and market dynamics.